The Robot takes the job "dirty, boring or dangerous. " As previously mentioned, the automotive OEM seeks efficiency in all areas, including technology, resources, business processes, and infrastructure. When robots grow in popularity, expect to see them in a more general and repeatable task – such as oil change and tire replacement and rotation – to create increased efficiency in service operations. This will allow service technicians to take and focus on more complex issues.
It is obvious the robotics market is growing – and will not be anywhere in the near term – as expected to reach $64 billion by 2023 of $38.1 billion in 2018 at annual growth rates of compounds (CAGR) of 10.9% for the 2018-2023 period. In the automotive sector, in particular, choose for robotic services for a variety of reasons, including:
- The Robot offers increased productivity, consistency and safety
- Robots allow technicians to focus on more complex service issues that oppose routine maintenance such as oil change or tire replacement and/or rotation Improvement will, especially in repeated processes
One of the most radical aspects of servitization is that the responsibilities, risks and costs associated with maintenance and repairs will shift from end users to OEMS. In this new era, OEMS take full responsibility to maximize the uptime of their products, which they offer as result-based, on-demand access to customers. OEM is now responsible for ensuring that the product is proactively guarded so downtime is minimized and in order to ensure customer loyalty. Previously, when customers had a product, they took full risk for any repairs that might need to be made (outside the OEM's standard of guarantee). In the servitization era, the OEM bears full risk for any defects in the product and the necessary repairs, which are more pressing on the development of engineering and products to ensure the design and manufacturing of high quality. While the subscription model will be more expensive at first than buying and maintaining equipment and having the necessary insurance for assets, customers are willing to pay more for the total value added subscription offers. However, OEMS now bear the entire cost of maintenance of equipment and bear depreciation loads, so a completely new mindset on how to balance P&L will need to be cultivated to be successful in this new era. For OEMS with dealer networks, service delivery management will become increasingly integrated as they jointly work to provide maximised product uptime to subscription-based customers. To meet this rapidly changing needs and expectations, OEMS will need to invest in new technologies – such as robotics – to succeed.
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